Start-Up to Grown-Up: Why the industry needs courageous new thinkers
by Kai Weist | June 18th, 2025
The construction and real estate industry is at a turning point. While the requirements for planning, construction and operation are changing rapidly, much of the day-to-day work still feels like it belongs to another decade: analogue processes, rigid structures, hesitant digitalization. It was precisely in this area of tension that we began our journey with BIM GLW – as a start-up with a vision, but without a map.
Today, we look back on a journey that has changed us. From the initial idea to the established organization, it has been a journey full of courage, setbacks, progress and conviction. In this article, we explain why starting up in the construction world is particularly challenging, what it means to take responsibility – and why, now more than ever, we need courageous new thinkers who are prepared to leave the beaten track.
The beginning: vision, courage and a leap into the unknown
When we founded BIM GLW, our world was different from today. We were at the beginning of a path that was not clearly illuminated – but we had a strong conviction in our luggage: that the construction industry must become more digital, more efficient and more transparent. Our start-up was not just a company, but an attitude: we wanted to question the status quo, think in new ways – and also break new ground.
The beginning was characterized by a spirit of optimism. At the same time, it was a leap into the unknown. In the midst of a complex and conservative environment, we dared to rethink processes using digital methods. Our focus was on Building Information Modeling (BIM) – not as a buzzword, but as a real tool for change. We wanted to show that digital transformation is not just an IT project, but a cultural change that requires courageous minds and practical implementation. We knew that digitalization doesn’t have to be complicated, it just has to be used correctly.
But enthusiasm alone is not enough. The everyday life of a start-up brings challenges that are often underestimated from the outside. Financing rounds, customer acquisition, setting up functioning structures – all of this requires not only passion, but also resilience. It takes a willingness to take responsibility, make decisions in the face of uncertainty and never lose sight of your own vision. Setbacks are just as much a part of founding a company as moments of success. The key is to keep at it – and to keep learning every day.
The rocky road: Why founding a company in Germany requires special courage
Starting a business in a country like Germany is not a sure-fire success. Although there is a lot of talk about “start-up support” and “innovation”, many young entrepreneurs experience a different reality. The path through the bureaucratic jungle is long and often frustrating.
We ourselves had to submit countless applications, understand regulations, fill out forms – just to be able to take the first steps at all. Instead of inspiring with innovative ideas, we were often preoccupied with paragraphs and approval processes. It often felt as if we were failing not because of the idea, but because of the structure. There are many funding programs – but finding, understanding and using them is like a science in itself.
Furthermore, in the construction industry in particular, young founders encounter an industry that functions traditionally – and is often skeptical about new things. The will to innovate is not always noticeable. So it takes more than just a good idea. It takes courage to stand up to resistance, not to be discouraged – and to stay the course even in the face of headwinds. After all, those who stick to their convictions when others turn their backs on them not only change their project, but also their mindset.
This makes entrepreneurship in Germany a particular challenge. But it also makes it particularly valuable. Because those who fight their way through here not only bring an innovative spirit with them – but also the stamina needed for real transformation. And that is exactly what the construction and real estate industry needs more urgently than ever.
From Start-Up to Grown-Up: maturity, structure and still hungry
Today – a few years after our foundation – we no longer see ourselves as a start-up. We have grown, learned, reflected and structured ourselves. We call ourselves “Grown-up”, not because we are “finished”, but because we have taken on responsibility: For our employees, our customers and our vision.
What does that mean in concrete terms? We have established clear processes, built up reliable project structures and expanded our team. We have not only professionalized internally, we have also learned to deal with complexity more confidently. Our projects have become bigger, our customers more numerous, but our passion has remained the same. Because the fire that drove us to found the company is still burning.
We know that: Innovation must not stop just because a company grows. On the contrary. Mature companies have a responsibility to remain courageous. They must not become comfortable, but must create space – for new things, for experiments, for lateral thinking. Structure should not be a cage, but a springboard. This is exactly what we do at BIM GLW. We are not just a service provider for BIM and digital project management: we see ourselves as a driving force, trailblazer and enabler.
The transformation into an established organization also brings new roles with it. Today, we are not only the creators of our own ideas – we are also sparring partners for young companies, mentors for talented people and a source of inspiration for the industry. We know how valuable experience is – but also how refreshing it is to have an outside perspective. And that is perhaps the best development of all.
Why the industry needs courageous new thinkers - now more than ever
The construction and real estate industry is facing a radical change. The climate crisis, shortage of skilled workers, scarcity of resources and increasing demands for transparency and efficiency are forcing us to act. It is no longer enough to simply “carry on as before”. We need new ways of thinking – and these often do not come from within the established structures, but from outside. From those who are unbiased. From those who question things. From start-ups, lateral entrants, talented people with passion.
What our industry needs is not more tools – but people with attitude. People who are prepared to ask uncomfortable questions. People who are not impressed by hierarchies but want to make an impact. People who approach problems with curiosity rather than routine. Such people don’t just change projects – they change mindsets and work cultures.
Courageous new thinkers are able to break down existing silos. They bring a breath of fresh air, new perspectives – and the will to stand up to resistance. That is uncomfortable. But it is necessary. Because digital change in the construction world does not happen on its own. It needs drivers. And it needs networks that support these people instead of holding them back. We need to create places where innovation is not only desired, but actively encouraged through resources, time and trust.
Conclusion: Founding, change - and grow together
At BIM GLW, we believe in the power of ideas. And we believe that every change starts with an idea – and the courage to put it into practice. That’s why we are actively committed to promoting entrepreneurial spirit. We take ideas seriously, even if they are not perfect. We believe in people – not just in CVs. And we know that Every beginning is difficult. But every start is worthwhile.
We ourselves have doubted, improvised and rethought many times. And that was exactly what we learned the most. If you’re toying with the idea of making something of your own – then take that step. You will doubt, you will fail, you will grow. But you will make a difference. And that’s what counts. Our industry needs you – with all of your nooks and crannies, ideas and your unconventional view of things, because change needs people who exemplify it.
Whether you are just founding a start-up, looking for new approaches in a corporate group or are simply interested in innovation in the construction industry, we invite you to join us in the exchange. We are happy to share our experience, our network – and our enthusiasm for the cause.
Because in the end, it’s not just about technology or business models. It’s about attitude. And the willingness to shape the future.
Have you founded your own company, are you toying with the idea or would you like to break new ground in your organization? Then get in touch with us. We are happy to share our experiences, connect courageous doers - and shape the future of the industry together.
Discover our reference projects and find out how our collaboration creates concrete added value – for all decision-makers who want to realize construction projects digitally, sustainably and efficiently.
Do you have your own ideas or approaches? We look forward to new partnerships.
